The franchisor, SBRG will control most of pricing, training, building and advertising in exchange for between 8% and 10% of gross sales. Net profits will be high, yielding an estimated $85,000 a year per store (possibly much more). Half of this money will be financed by a small business loan, and the other half will come from private investors. Estimated start-up costs from SBRG are between $300,000 and $400,000, and require an initial investment of around $600,000. Per store revenues for La Salsa range between $400,000 to $1,000,000 depending heavily on location. This business plan only includes the first store plans which will help create more concrete goals. Strock plans to expand La Salsa in Oregon, developing between 3 to 10 restaurants under the LLC. The creation of a Limited Liability Corporation (LLC) will shield owners and investors from personal liability. Eugene is in preparation for a large population growth period, the current population of the greater Eugene/ Springfield metro area is over 300,000 according to Census 2000 and expanding. There are two main reasons that La Salsa will succeed in Eugene: first is the lack of direct competition (nothing like it in town), the second is the high demand for a product like this in Eugene. The Santa Barbara Restaurant Group (SBRG) franchises the La Salsa chain. Currently, La Salsa is in all of the neighboring states of Oregon and is still expanding. La Salsa Fresh Mexican Grill is one of the hottest franchises to team up with and offers enormous potential in Oregon. This business plan was created to secure investors.
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