![]() ![]() “If it ain’t broke, don’t fix it” is what some founders and CXOs might think about their current tech stack. Begin your cold email by saying that the CEO’s competitor is already using your chatbot, which has helped them improve response times by Y% and reduce customer churn by Z%. This is something you’re way behind on in the game,” and attaches relevant stats to support her claim.Ĭonsider this: Your solution is a customer service chatbot. She crafts her email along the lines of, “This is what your competitor is doing. G2’s Nanditha Menon always sees success by tapping into her prospect’s FOMO in her cold emails. Now, talk about how your solution can get them to achieve this as well. Explain how the CEO’s competitors have boosted their revenue and improved their metrics by using your solution. Fear of missing out (FOMO) is a powerful emotion in sales. Next, explain how your solution has helped companies avoid such mishaps, and provide concrete examples of how you’ve strengthened their security position. Here’s an example: If you’re selling cybersecurity services, mention how a recent data breach cost similar businesses millions of dollars in damages (source this from a credible news website). Point out an issue in their business that could cost them huge losses in revenue if left unattended, and show how you’re the best solution to address the issue. Instead of talking in abstract terms or making grand promises, focus on providing them with real-world examples and use cases that demonstrate the value of your product or service. So, to capture their attention and ultimately win their business, you need to convince them that the collaboration you’re proposing is worth their time. When cold emailing CEOs, remember that they are focused on time-oriented results by achieving their business objectives. So, here’s how you get CXOs to read and reply to your emails: i) Give Some To Get Some Effective cold emails still have this power in B2B sales. “Most CEOs and VCs personally read every well-formed email they get, even if they don’t know the sender,” says SafeGraph CEO Auren Hoffman.Īs a student at the University of California, Berkeley, in the 1990s, he sent cold emails to Steve Jobs (then CEO of NeXT) and Steve Ballmer (then #2 at Microsoft, next to Bill Gates) and got replies from them within hours. With this omnichannel view, they could plan and deploy their resourcesĥ Ways To Make Your Cold Email Stand Out in the CEO’s Inboxĭo CEOs read and reply to cold emails? Sure they do. Bringing all of their vendors on 1 platform, Show that you understand the CXO's challenges and needs by addressing their specific pain points or interests.įor example, "How are you dealing with seems to be the #1 reason for revenue leaks inĮ-retailers that work with us have optimized their stock management by
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